The Missing Metric
- Jesse Cisneros
- Apr 18, 2024
- 1 min read

Electric Vehicle forecasts have often missed pertinent data insights such the resources effected to build them and the target audience. Due to this, production levels were incorrectly forecast, and significant investment funds were lost.
The missing metric in this may have been that these forecasts did not consider such costs as sulphuric acid, a byproduct of fossil fuel production, heavily used in the EV manufacturing process.
As EV sales slow and startup companies struggle, we can re-think the missing metric with forecasts that are better aligned.I value an environment of electric vehicles and a greener environment, there is a cost - there are still manufacturers using fossil fuels to make the steel required for wind turbines.
This series will cover: Sulphuric Acid, Ammonia & Hydrogen, Biofuels and related metrics.
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