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Decoding Overpriced Autos and Their Rapid Road to True Value

May 26
1 min read

Decoding Overpriced Autos and Their Rapid Road to True Value.


New cars often carry 70-100% markups over production costs but depreciate to true value in 5.5-6.5 years. Discover why Toyota/Honda offer better retention vs Ford/Chevy trucks. Strategic buyers can save significantly by waiting post-depreciation cliff. Download free now.


4 Key Stats:

  • Markups: 70-100% over costs

  • Time to true value: 5.5 yrs (RAV4/CR-V), 6-6.5 yrs (F-150/Silverado)

  • F-150 3-yr depreciation: 40-50%

  • Avg new car ATP: ~$50k


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